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  1. User Generated Content

What exactly is user-generated content means? User-generated content, or UGC for short, is any content that has been created and published by any unpaid contributors. Those contributors can be from fans who promote a brand instead of the brand promoting itself. User-generated content can be content of any type, including blogs, website pages, images, social media posts and testimonials.

  1. Video Content

video content is the way to the future, video keeps the audience engaged longer than any other type of content. Posting videos to the social media pages can boost engagement significantly. Video content encourages the audience to spend time and engage with your brand.

  • 96% of buyers likes to watch the product video that helps them to understand the product in more detail.
  • About 70% of internet users share their favorite brand’s new video;
  • 83% of corporations saying that video content has increased their conversion rate.
  • 87% of companies use video as a primary marketing tool.

All this does not mean that pictures and text lose relevance. Nevertheless, video is the easiest and most effective tool to convey information to the audience. Among the younger generation, online video has completely displaced watching TV.

  1. More voice search adoption

As predicted, voice search has started to pick-up pace, about 50% of online searches will be voice-based in 2020.

Besides making use of smart speakers like Alexa, Microsoft’s Cortana or Google Home to answer user’s questions and play music, brands can also leverage these devices to provide voice-service for their customers.

Some start-up businesses that sell online now turned their product catalogs into fully fledged voice-enabled marketplaces and let their customers use their existing voice enabled devices to place orders with simple voice commands. This leads to a fast and simple customer experience by getting them to their intended results, quickly.

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