Analytics

FREQUENTLY ASKED QUESTIONS

There are various ways you can answer the question. It might be very badly formatted data when the data isn’t enough to work with, clients provide data they have supposedly cleaned but it has been made worse, not getting updated data or there might be factual/data entry errors.

Social media analytics is all about measurement. Measuring the performance of your social channels, your marketing campaigns, your PR activity. Also, measuring the performance of your competitors and other brands. If you’re going to measure – and you seriously have to – you have to report results

Google Analytics currently allows you to view eight social analytics reports. These reports showcase the ROI and impact of your social media campaigns. To find them, you’ll simply want to go to the “Reporting” tab on your dashboard. From there, click on “Acquisitions” and then “Social.”

One key advantage of tracking Facebook campaigns in Google Analytics is that you can drill into the site behavior of traffic from your Facebook ads, which you can’t do within Facebook. To do this, you’ll have to create a segment. You can read more about Google Analytics segments.

Social media sites like Facebook, Twitter and LinkedIn place trackers on other websites so they can follow what you do and see online. They do this to hit you with targeted, uncannily relevant ads.

Here are some tools you can use to analyze your social media audience:
1. Friends+Me (Facebook, LinkedIn, Twitter, Pinterest)
2. Followerwonk (Twitter)
3. Tailwind (Instagram and Pinterest)
4. Social media insights (gender and location data)
5. Google Analytics Audience report > Gender and Location.

Tracking your data is essential for helping you get better results from your social media campaigns. If you don’t track data, you will be wasting time on hit or miss type campaigns. Social media analytics is often the difference between success and failure for obtaining the results you want.

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