The term “Usability” is a nightmare for me. It’s a small word with a large meaning.Regarding the usability of a websites, an entire industry has formed – called User Experience (UX) – with the idea of improving how a visitors to your website can get an interactive experience and consume the content. If you can make it easy to find what they’re looking for, they’re more likely to hang around your website and continue reading/watching/interacting. Such a huge impact is hidden inside such an ordinary word.
In light of the big implications about usability, this article discusses some of the higher level concepts around UX, and following these techniques will give you some practical steps to improve the usability of your site.
Check on Several Versions of Browsers
The browser which you are using is not the only one that visitors to your site will be using. Make sure that your website is looking proper on any other browsers, and if it does not, make the appropriate changes. For example, check your site on Chrome, Firefox, Internet Explorer, Safari, and use mobile devices (Android and Apple) to check how your site translates. You may find that certain elements don’t load properly, like Flash, on mobile devices. You may need to develop a completely different version of your website for mobile accessibility.
Stick on with One Color Scheme
A consistent color scheme is not only more attractive but also it will support your brand. Choose 2-6 colors that work very well together and do not try vary them from page to page. Also make sure the color scheme you choose represents your business. This is where CSS plays a big part in making it easier for brand or re-brand your site quickly .
Selecting Consistent Image Sizes
Your website will make more sense,if the image sizes are consistent. Try to use the same size for all of your thumbnails. Make all of your product pictures uniform in size also use same sizes for all of your extra images. Of course exceptions occures, such as your header graphics or sidebar images. But try keep it consistent whenever possible.
Use Minimal Fonts
The more fonts you use, the more cluttered and unprofessional your website will look like. Stick on with two or three font styles and sizes and use them consistently throughout. For instance, use the same size and font for titles/subtitles and the same font and size for text. Consistency is the key and will improve the ability for users to decide which information on the page is important.
Create Easy Navigation
Using standard navigation elements like a nav bar at the top of the site with common terms like “home”, “about”, and “contact” will definitely help users to quickly find critical content. Search tools are a must these days as users often have queries about specific product or service they’re looking for. The key is to make these tools clear and easy to find so visitors can get to the content they want.
Use a Fluid Layout
A fluid layout helps your website to be viewed on a larger screen. Fixed layouts are not so convenient enough to chase away potential customers. With the use of mobile and handheld devices,generally a much broader array of screen sizes it’s critical that your site adapts to the user and makes it easy for them.
Have you ever tried to fill out a form and mistyped your email address, and you encountered a situation of either no explanation for your error or else simply a “form was filled out incorrectly” message without further explanation? This is a typical example for poor feedback interaction on elements like forms or search results. Take the time to make forms, searches easy as possible for users.
“Usability” is such a nice-sounding word. But visitors will not use nice words to describe your website if the usability is sub-par. Even worse, they will leave your site never to return. UX is a very important part of website design so be sure to follow the advice of top UX designers or else hire a professional designer to ensure that the functionality of your website never gives visitors a reason leave you lonely.